Coffee Labels


Wolf Pack Coffee was a veteran owned coffee company based in New England.

They wanted to retain their brand legacy with their current logo but needed a coffee label created for three different roasts.

I was asked to use three different colors so I went with a sandy color, a moss-green, and black to signify the different roast types. I also borrowed elements from the logo and used them on the label to help keep the branding cohesive.

Client: Wolf Pack Coffee

Deliverables: 3 Labels, alternative colors

Art Direction: Matt Houston & Kas Arruda

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