Books & Beans
Books & Beans is a conceptual branding project for a book café based in Seattle.
Overview:
This café serves as cozy retreat from the rain, the blurred light of its neon sign acting as a beacon to overworked and undercaffeinated college students. Conveniently located on campus, Books & Beans stays open late on Mondays, Wednesdays, and Fridays to accommodate the busy life of college students and teachers alike!
Deliverables:
Logo, Secondary Logo, Style Guide
Client
Books & Beans (Conceptual)
Design Type
Branding
“Dreamy pop filtered through the speakers as dappled light streamed through the large bay window of the busy shop.”
Process:
I wanted the overall vibe of the brand to be relaxed and friendly, so I mixed warm and cool colors to create a muted, calm palette. These colors gave me a quite a few options when it came to styling!
For the logo, I went with a bold, almost retro font because it felt friendly and cool without the boldness feeling oppressive. I did remove some of the little flourishes of the original font and in the end (Version 3), I think it made the logo more cohesive.
For the pattern, I simplified the mug on the logo so that when placed in the background, it would look less busy. From there, it was just a matter of finding suitable mockups and voilà! - a brand was born.
